SOAR

How to implement

Strengths
Identify what your team or organization does well. What resources, capabilities, and advantages do you currently have?

Opportunities
Recognize external circumstances that could positively impact your future. What trends, changes, or needs exist that you could leverage?

Aspirations
Define what you want to be and achieve. What are your hopes, dreams, and desired future state?

Results
Determine the measurable outcomes that will indicate success. How will you know when you’ve achieved your aspirations?

Example

A marketing team is using SOAR to plan their strategy for the coming year:

Strengths:

• Strong social media presence with 50,000+ followers
• Award-winning creative team
• Deep understanding of our target audience

Opportunities:

• Growing market interest in sustainable products
• New AR/VR technologies for immersive customer experiences
• Potential partnerships with complementary brands

Aspirations:

• Become the industry leader in sustainable marketing
• Create campaigns that drive both sales and positive social impact
• Build a community of loyal brand advocates

Results:

• 30% increase in engagement metrics across platforms
• Launch 3 major sustainability-focused campaigns
• Increase customer retention rate by 15%
• Generate 25% of new leads through community referrals