PREP

How to implement

Point
Clearly state your main point, argument, or conclusion right at the beginning.

Reasons
Provide two to three key reasons or arguments that support your main point.

Example
Offer a specific example, anecdote, statistic, or piece of evidence that illustrates and strengthens your reasons.

Point
Restate your main point in a slightly different way to summarize and reinforce your message for the audience.

Example

Slide 1: [Point]

Headline: We need to invest in upgrading our cybersecurity infrastructure immediately.

Slide 2: [Reasons]

Reason 1: Our current systems are vulnerable to increasingly sophisticated cyberattacks.

Reason 2: Recent security breaches in similar companies have resulted in significant financial losses and reputational damage.

Slide 3: [Example]

Headline: Just last month, a competitor in our industry experienced a data breach that cost them over $5 million in recovery and legal fees, not to mention the loss of customer trust.

Slide 4: [Point]

Headline: Therefore, to protect our company’s assets, customer data, and reputation, upgrading our cybersecurity infrastructure is a critical and urgent investment.