Presenting Frameworks
AIDA
(Attention, Interest, Desire, Action)Borrowed from marketing, AIDA helps you hook people in, get them interested, make them want it, and then tell them exactly what to do next.
Explore FrameworkExecutive Summary
Quickly tells you the main point, the key info, what's being suggested, why it matters, and what's next – all in a nutshell.
Explore FrameworkHook-Story-Solution
Helps you grab attention fast, connect with a real-life example, and then deliver the answer.
Explore FrameworkIDEA
(Introduce, Detail, Example, Action)Quickly present a new concept by introducing it, giving the details, showing a real-world example, and telling people what to do next.
Explore FrameworkPAS
(Problem, Agitation, Solution)Borrowed from marketing, PAS helps you clearly show a business problem, highlight why it's a pain, and then present your fix.
Explore FrameworkPREP
(Point, Reasons, Example, Point)Get straight to your point, give reasons why, show an example, and then drive your main idea home.
Explore Framework