Presenting Frameworks

Presenting

AIDA

(Attention, Interest, Desire, Action)

Borrowed from marketing, AIDA helps you hook people in, get them interested, make them want it, and then tell them exactly what to do next.

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Presenting

Executive Summary

Quickly tells you the main point, the key info, what's being suggested, why it matters, and what's next – all in a nutshell.

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Presenting

Hook-Story-Solution

Helps you grab attention fast, connect with a real-life example, and then deliver the answer.

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Presenting

IDEA

(Introduce, Detail, Example, Action)

Quickly present a new concept by introducing it, giving the details, showing a real-world example, and telling people what to do next.

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Presenting

PAS

(Problem, Agitation, Solution)

Borrowed from marketing, PAS helps you clearly show a business problem, highlight why it's a pain, and then present your fix.

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Presenting

PREP

(Point, Reasons, Example, Point)

Get straight to your point, give reasons why, show an example, and then drive your main idea home.

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