PAS

How to implement

Problem
Clearly state the specific business problem, challenge, or pain point your presentation is addressing.

Agitation
Emphasize the negative consequences, costs, inefficiencies, or risks associated with the problem. Highlight why this problem is significant and needs to be addressed.

Solution
Present your proposed solution, strategy, or recommendation to solve the identified problem and alleviate the agitated pain points.

Example

Slide 1: [Problem]

Headline: Increasing Customer Support Resolution Time

• Our customer support team is taking longer to resolve inquiries.
• Average resolution time has increased by 15% over the last quarter.
• This is impacting our operational efficiency and team morale.

Slide 2: [Agitation]

Headline: Consequences of Slow Resolution

• Customer Dissatisfaction: Longer wait times are leading to lower satisfaction scores.
• Increased Churn Risk: Frustrated customers are more likely to cancel their subscriptions.
• Negative Brand Perception: We’re seeing negative feedback online mentioning slow support.
• Team Overload: Agents are feeling stressed and overwhelmed by the backlog.

Slide 3: [Solution]

Headline: Introducing AI-Powered Chatbot for Customer Support

• Implement an intelligent chatbot on our website and app.
• The chatbot will handle frequently asked questions and basic troubleshooting.
• This will free up human agents to focus on complex issues.
• Expected to reduce average resolution time by 20% within three months.