Hook-Story-Solution

How to implement

Hook
Start with a compelling statement, surprising statistic, intriguing question, or vivid visual to immediately capture the audience’s attention.

Story
Share a relatable story, anecdote, case study, or example that illustrates the problem you’re addressing or the need for your solution. This helps to connect with the audience on an emotional level.

Solution
Clearly present your proposed solution, product, service, idea, or recommendation that directly addresses the problem or need highlighted in the story.

Example

Slide 1: [Hook]

Headline: Did you know that our team spends an average of 10 hours per week searching for information scattered across different platforms?

Slide 2: [Story]

Headline: Meet Jane, our Marketing Manager. Last month, Jane spent an entire day trying to compile data for a campaign performance report. She had to jump between emails, spreadsheets, and our CRM, leading to frustration and a delayed report. This isn’t just Jane’s experience – many of us face similar challenges every week.

Slide 3: [Solution]

Headline: Introducing Our New Centralized Knowledge Hub

The hub is a unified platform that integrates all our key information sources, making it easy to find the data you need in seconds. Imagine Jane being able to generate that campaign report with just a few clicks, freeing up her time to focus on strategy and creativity. The hub will streamline our workflows, improve efficiency, and empower everyone to make data-driven decisions faster.