Executive Summary

How to implement

Purpose
Clearly state the main goal or purpose of the full report or proposal.

Key Findings/Problem
Briefly summarize the most important findings, data points, or the central problem being addressed in the document.

Proposed Solution/Recommendation
Outline the main solution, recommendation, or key strategy being presented in the full document.

Key Benefits/Impact
Briefly highlight the most significant benefits, outcomes, or expected impact of the proposed solution or findings.

Conclusion/Next Steps
Provide a brief concluding statement and mention any immediate next steps or required actions.

Example

Purpose: This report outlines a proposal for a new customer engagement platform to improve customer satisfaction and retention.

Key Findings/Problem: Our analysis indicates a decline in customer satisfaction scores over the past six months, primarily attributed to slow response times and a lack of personalized support.

Proposed Solution/Recommendation: We recommend investing in and implementing a comprehensive customer engagement platform that integrates our support channels and provides personalized customer journeys.

Key Benefits/Impact: Implementing this platform is projected to increase customer satisfaction by 15% within the first year, leading to improved customer retention and a potential 10% increase in repeat business.

Conclusion/Next Steps: We believe this platform is crucial for enhancing our customer relationships and driving long-term growth. The next step is to schedule a meeting with the IT and Customer Support teams to discuss implementation details and timelines.