DAS

How to implement

Data
Present raw data, statistics, or information that forms the basis of your analysis.

Analysis
Explain the process you used to analyze the data and highlight the key patterns, trends, or insights you discovered.

Story
Structure your findings into a compelling narrative that clearly communicates the main takeaways and their significance to your audience.

Example

Analyze sales performance from previous quarter using the DAS framework:

Data:
Our sales figures show a 12% increase in overall revenue compared to the previous quarter. Specifically, sales of our premium product line increased by 18%, while our standard product line saw a 7% increase.

Analysis:
This indicates a strong upward trend in our sales, with the premium product line driving the majority of the growth. The higher growth in the premium segment suggests that our recent marketing efforts targeting that demographic are proving effective.

Story:
The story the data tells is one of significant growth and successful targeting. Our strategic focus on the premium market is paying off, leading to a substantial boost in overall revenue. This positive momentum suggests we should continue to invest in our premium product line and refine our marketing strategies to further capitalize on this trend.