Research Frameworks

Research

(Who, What, Where, When, Why, How)

A classic way to cover all the important info about a topic by asking who, what, where, when, why, and how it happened or will happen.

Research

First Principles helps you think fresh by breaking things down to the basics and building a way forward, free from assumptions and complexities.

Research

(Jobs To Be Done)

Understand what job customers are really hiring your product or service to do, so you can build and market it better.

Research

(Mutually Exclusive, Collectively Exhaustive)

Helps you sort things out so everything has its own clear place and you've covered all the bases.

Research

(Objective, Obstacles, Options)

Quickly see your goal, what's blocking you, and what you can try to overcome obstacles.

Research

(Strengths, Weaknesses, Opportunities, Threats)

Helps you figure out what you're good at, where you're weak, what good things could happen, and what could go wrong, all in one place.