SOCO

(Single Overriding Communication Objective)

Helps you boil down your entire pitch or presentation to one powerful message, ensuring your audience never loses sight of the main point.

How to implement

Think of the single objective you want to achieve with your communication
Plan how to make that idea the top priority
Only include the points that reinforce your main objective

Example

In a stakeholder meeting about launching a new product, I’d first define my Single Overriding Communication Objective - ‘Our next-gen device will increase market share by 20% in just six months.’

Then, every point I make — from competitor comparisons to ROI projections — focuses on proving that single, powerful statement.