PEEL

(Point, Explanation, Evidence, Link)

Helps you make a clear point, back it up with solid evidence, and tie everything together so your audience gets the ‘big picture’ without any confusion.

How to implement

Point:
Identify your main point clearly

Explanation:
Provide an explanation or context to clarify why it matters

Evidence:
Show evidence or examples that support your point

Link:
Link it all back to your broader argument or next steps

Example

Imagine you’re in a meeting to propose a new budgeting tool to your finance team.

You start with your Point - “This tool cuts manual data entry by 50%.”

Next, you offer a quick Explanation of how — it automates repetitive tasks and integrates with our ERP and CRM.

Then you show Evidence — maybe your results froma pilot test showing a 30% faster turnaround time for monthly reports.

Finally, you Link these benefits to the bigger goal of improving overall efficiency, freeing up staff to work on strategic financial analyses instead of routine paperwork.