Minto Pyramid

A structured communication technique for presenting ideas clearly and persuasively

How to implement

  1. Start with the answer or main idea at the top of the pyramid
  2. Group and summarize the key arguments that support the main idea (MECE)
  3. Provide details, data, or examples that support each key argument

Benefits

  • Clarity: Helps in organizing thoughts and presenting them clearly
  • Efficiency: Allows the audience to quickly grasp the main point
  • Persuasiveness: Presents ideas in a logical, easy-to-follow structure
  • Versatility: Can be applied to various forms of communication, from presentations to written reports

Example

Start with the Answer
Invest in new customer onboarding software.

Group and Summarize Arguments, then support arguments with data
Reason 1: Improve Customer Retention

  • Customers who go through a structured onboarding process have a 20% higher retention rate in the first year.
  • Our current onboarding process is manual and inconsistent, leading to customer frustration.

Reason 2: Increase Customer Lifetime Value

  • Engaged customers are more likely to purchase additional products and services.
  • The new software offers features for personalized follow-up and upselling opportunities.

Reason 3: Enhance Team Efficiency

  • Automation of onboarding tasks will free up our customer success team’s time.
  • Centralized data and communication will improve team collaboration.