CORE
(Challenge, Outcome, Roadmap, Evidence)
Helps you state the challenge, describe the desired outcome, map out the milestones, and prove why it'll work.
How to implement
Challenge
Clearly define the specific problem, obstacle, or opportunity you are addressing.
Outcome
Describe the desired future state or the specific results you aim to achieve.
Roadmap
Outline the key steps, stages, or milestones that will lead you from the current challenge to the desired outcome.
Evidence
Provide data, reasoning, examples, or supporting information that demonstrates why your proposed roadmap is likely to be successful in achieving the desired outcome.
Example
”So, the Challenge we’re facing is the increasing customer churn on our premium subscription tier.
Our desired Outcome is to reduce that churn rate by 15% within the next six months.
Our Roadmap includes implementing a new onboarding sequence, proactively reaching out to at-risk subscribers with personalized support, and introducing exclusive content for premium members.
The Evidence supporting this plan comes from our analysis of user behavior, which shows that subscribers who complete the onboarding sequence and engage with personalized support have a significantly higher retention rate.”