BLUF

(Bottom Line Up Front)

A communication technique that states the most important information first followed by supporting detail for further clarity.

How to implement

State the Bottom Line Up Front
Begin your communication by clearly stating the most important information, conclusion, or recommendation. Get straight to the point.

Provide Supporting Details Later
Follow up with the necessary background information, context, supporting evidence, and explanations after you have presented the main point.

Example

Bottom Line Up Front:
We need to postpone the Q2 marketing campaign launch by two weeks due to unforeseen delays in the creative asset production.

Supporting Details:
The graphic design team encountered technical difficulties that pushed their timeline back.

We received confirmation this morning that the final assets will not be ready by the due date.

To ensure a successful launch with all materials finalized and approved, we recommend shifting the launch date from April 28th to May 15th.

This will give us sufficient time for final reviews and deployment.

Please let me know if you have any questions or concerns.